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Equal Pay Day Social Media Toolkit

March 12th, 2024 marks Equal Pay Day, a poignant reminder of the persistent gender pay gap. It symbolizes the extra days into the next year that women, on average, must work to earn what White men earned the previous year.

Green 2.0 created our Pay Equity Pledge in 2022 to increase pay equity for people of color—particularly women of color— in environmental organizations. Since then, 50 organizations from across the environmental movement have signed on to ensure an equitable future for all in the workplace.

Join Green 2.0 in highlighting the importance of pay equity on social media this Equal Pay Day using the social media toolkit below!

Social media handles and hashtags

Hashtags:
#EqualPayDay
#PayEquityPledge

Green 2.0 Social Media Handles:
Twitter @DiverseGreen
Instagram @diversegreen
LinkedIn @Green 2.0
Facebook @Green 2.0

sample posts and visual assets

Below are sample posts and images to amplify Equal Pay Day and Green 2.0’s Pay Equity Pledge. If creating your own posts, please keep the following in mind:

  • Include the hashtags #PayEquityPledge or #EqualPayDay on your social media posts
  • Engage with us! Follow and tag us on our social media platforms
  • Include a link to the 2023 Pay Equity Pledge site at bit.ly/PEPledge

Instagram Language:

Click to view

Today is #EqualPayDay and our organization is committed to advancing equity & justice in the environmental sector! We signed on to @diversegreen’s Pay Equity Pledge to help bridge the historical pay inequities for women & people of color. Learn more at bit.ly/PEPledge.

X Language:

Click to view

Today is #EqualPayDay and our organization is committed to advancing equity & justice in the environmental sector! We signed on to @DiverseGreen’s Pay Equity Pledge to help bridge the historical pay inequities for women & people of color. Learn more at bit.ly/PEPledge.

Facebook & LinkedIn Language:

Click to view

Today is Equal Pay Day and our organization is committed to advancing equity and justice in the environmental sector! We signed on to @Green 2.0’s Pay Equity Pledge, to help bridge the historical pay inequities for women & people of color. Learn more at bit.ly/PEPledge.


Instagram Language:

Click to view

Have you heard of @diversegreen’s #PayEquityPledge? It’s a campaign to increase pay equity for people of color, particularly women of color, at environmental groups. Learn how your organization can commit to pay equity for staff at bit.ly/PEPledge.

X Language:

Click to view

Have you heard of @DiverseGreen’s #PayEquityPledge? It’s a campaign to increase pay equity for people of color, particularly women of color, at environmental groups. Learn how your organization can commit to pay equity for staff at bit.ly/PEPledge.

Facebook & LinkedIn Language:

Click to view

Have you heard of @Green 2.0’s Pay Equity Pledge? It’s a campaign to increase pay equity for people of color, particularly women of color, at environmental groups. Learn how your organization can commit to pay equity for staff at bit.ly/PEPledge.


Instagram Language:

Click to view

After signing on to the @diversegreen #PayEquityPledge, organizations commit to:

✏️ Conducting a compensation analysis
🔍 Collecting and analyzing data
💵 Remediating pay disparities found

Learn more about the pledge at bit.ly/PEPledge.

X Language:

Click to view

After signing on to the @DiverseGreen #PayEquityPledge, organizations commit to:

✏️ Conducting a compensation analysis 
🔍 Collecting and analyzing data
💵 Remediating pay disparities found


Learn more about the pledge at bit.ly/PEPledge.

Facebook & LinkedIn Language:

Click to view

After signing onto the @Green 2.0 Pay Equity Pledge, organizations commit to conducting a compensation analysis, collecting and analyzing data, and remediating any pay disparities found. Learn more about the pledge at bit.ly/PEPledge.


Instagram Language:

Click to view

We are proud to be among the 50 environmental organizations to have signed @diversegreen’s #PayEquityPledge! Join us this #EqualPayDay in ensuring an equitable future for all in the workplace, take the first step today at bit.ly/PEPledge.

X Language:

Click to view

We are proud to be among the 50 environmental organizations to have signed @DiverseGreen’s #PayEquityPledge! Join us this #EqualPayDay in ensuring an equitable future for all in the workplace, take the first step today at bit.ly/PEPledge.

Facebook & LinkedIn Language:

Click to view

We are proud to be among the 50 environmental organizations to have signed @Green 2.0’s Pay Equity Pledge! Join us this Equal Pay Day in ensuring an equitable future for all in the workplace, take the first step today at bit.ly/PEPledge.


Digital media contact

For questions about this social media toolkit contact Naomi Hill, Senior Digital Media Associate at nhill@diversegreen.org.