The Climate Stories We Need Now

At Doc Society, we believe in the role of cultural strategy to lead us toward a more climate just and biodiverse future. Liz Manne and her colleagues at The Culture Group define it as “a field of practice that centers artists, storytellers, media makers, and cultural influencers as agents of social change.” Cultural strategy is how we can rewrite strongly held narratives, shape opinions and beliefs, and build political will for legislative outcomes. Storytellers play a crucial role in framing how societies understand both the crises of our time, and their solutions. 

However, coming from a community of creatives, we’ve struggled to keep climate change at the forefront of the conversation, and have failed to reach the communities we need to engage the most.

Acclaimed author Amitav Ghosh wrote in The Great Derangement, “When future generations look back…They will certainly blame the leaders and politicians of this time for their failure to address the climate crisis. But they may well hold artists and writers to be equally culpable – for the imagining of possibilities is not after all, the job of politicians and bureaucrats.” 

When you look at some of the most popular climate stories of the past decade, you realize how monotonous they are, falling into common tropes and relying on “trusted messengers” who are primarily white men from the Global North. We keep serving one segment of the population again and again, while alienating the rest.

We have been losing this culture battle. We can no longer do it alone. 

This is why we’ve launched the Climate Story Unit at Doc Society, an initiative to build and sustain narrative power for climate action. We will bring together storytellers, alongside impact strategists, movement builders, climate scientists, and policymakers to critically explore who our audiences should be, which narratives need to be elevated, and how these messages need to be delivered.

Our impetus is to build upon the incredible foundation laid by grassroots organizers, scientists and policy advocates, and invest in a wave of stories from around the globe that drive the ground swell for climate action.

Stories that are from, by, and about different communities.

Stories that activate the romantics, the comedians, and the thrill seekers alike.  

Stories that forge deep connections with those who have historically been ignored and marginalized by the climate conversation. 

Stories that can help seed new norms and beliefs, and germinate visions of a more just and climate safe future.

Let’s open up space for new ideas, new policies, and entirely new ways of thinking that allow us collectively to build a better, more inclusive world.